Xiangjun Liu

Content Designer, IBM

5 years of experience in content design and development for cloud products at IBM. Specializing in establishing a comprehensive ecosystem for content development and delivery from the user’s perspective, by utilizing methods and tools such as design thinking, research and content analytics.

All Sessions by Xiangjun Liu

  • May 23


  • 13:30  - 14:10
    This sharing primarily discusses how content designers can expand their influence and contribute to the revenue growth of the product. It approaches this from two perspectives: Product-Led Growth (PLG) and Sales-Led Growth (SLG), based on methodologies such as IBM Universal Experience, GTM research, and the Client Engagement Model. The goal is to generate content that aids in the success of the product.
    Information Experience
    Where
    Grand Ballroom A




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Xiangjun Liu