Call for Papers is running until Jan 11, 2019.


National and International Expert Speakers

... will share their experiences and best practices with solutions for China-specific challenges.


Online Training with TCTrainNet

...the international training and certification program for technical communicators.


The Conference Venue:Meliá Shanghai Hongqiao

Taishan Meeting Room | Hengshan Meeting Room | Songshan Meeting Room


Virtual Characters as a way to interact with information

Typically, we provide product documentation to customers on our website. They can leave a comment, we give a reply. That is all. It is very common, official, and no emotion whatsoever.

That is true, but not necessarily. Interactive virtual characters are increasingly being explored in online services to instruct customers. We can use virtual characters in technical documents as well. In this workshop, you’ll learn some real-world examples of using virtual characters. We will also discuss some related topics such as social media, image promotion and customer loyalty.

Li Xuezhao has 12 years of experience in technical communication. He has a deep understanding of information architecture, structure writing, and visual communication. Currently he is working as an information development manager at Huawei Technologies.