Call for Papers is running until Jan 11, 2019.

 

National and International Expert Speakers

... will share their experiences and best practices with solutions for China-specific challenges.

 

Online Training with TCTrainNet

...the international training and certification program for technical communicators.

 

The Conference Venue:Meliá Shanghai Hongqiao

Taishan Meeting Room | Hengshan Meeting Room | Songshan Meeting Room

 

Powerful content together - The merge of technical writing and marketing writing

Technical writing and marketing writing are always two separate terms in various aspects for most professionals in either field. However, there are someone with working experience of both technical communication and marketing content development.

As such a “transboundary” professional, the speaker has been reflecting on “What's the relationship between the two fields” and "How shall I make a nice mix-and-match with them", form and prove her answers in daily work and industry communication.

From the open-minded and forward-looking perspective and based on her own experience, the speaker summarizes the groups of ideas regarding the relationship between technical writing and marketing writing, analyzes their similarities and differences, provides heuristic opinions about personal career development, and envisions the trends in future.