Global companies grapple with the complexities of creating, translating, and delivering content to every customer, in every language, across all channels. For many, this process is entirely too manual, time-consuming, and costly. The secret to streamlining the content supply chain can be found in a new, more holistic approach to content. Cruce Saunders, founder of [A] - simplea.com, is the author of Content Engineering for a Multi-Channel World. His team provides cutting-edge content consulting to some of the largest companies in the world. He looks to the power of the [A] Content Intelligence Framework, AI, and a new operating model for content to transform and automate the content supply chain.
This opening keynote will investigate:
- The current state of enterprise content, and emerging content creation trends
- The patterns that enable personalization at scale, across proliferating channels including chatbots, voice assistants, AR/VR, and IoT devices
- Publishing transformations happening today: how technology, people, and process work together to create new futures, structures, and teams to evolve in the face of constant Change