tcworld conference 2017 in Stuttgart
Approximately 4,300 participants and visitors arrived at the tcworld conference and tekom fair 2017 at ICS Messe Stuttgart to learn about current and future issues on the topics of technical communication in over 250 presentations, workshops and tutorials and tool presentations. Participants were offered a varied social program with numerous opportunities for networking this year as well.
The presentations of the speakers are available for download here.
Industry Forums as a New Format at the tcworld conference
New this year were the industry forums "Learning Media" and "Service Information". Here, experts examined the interfaces between technical documentation and related specialist areas in several keynotes and brief presentations.
In the industry forum "Learning Media", the connection between training and technical communication and the use of common information sources were on the agenda. The industry forum "Service Information", its motto "Intelligently informing service", discussed subjects around maintenance, remote servicing, service fieldwork and service documentation.
160 Exhibitors at tekom fair 2017
Besides the tcworld conference, the tekom fair, with 160 software manufacturers and service providers from around the world, was also a magnet for visitors. It offered specialists in technical communication, primarily technical editors from almost every industry sector, a unique opportunity to get a comprehensive overview of the market.
Parallel to the fair, industry organizations and professional associations from all over the world reported on the particularities of their markets at "Associations World". Visitors were able to discover the "Asian Pavilion", specially for businesses and organizations from Asia.
About Intelligent Information and iiRDS
Intelligent Information was a central topic at the conference. In this context, the Standard iiRDS - The International Standard for Intelligent Information Request and Delivery, developed by the tekom Working Group on Information 4.0, was introduced in presentations, panel discussions and tutorials. iiRDS offers a standardized option to label content with classifying metadata. With this semantic information, intelligent applications become possible in the setting of Industry 4.0. As part of a panel discussion, company representatives also showcased a prototypical implementation of the standard.
In the context of Information 4.0, on the last day, experts discussed how technical communicators could master challenges now and in the future. What tools should technical communicators take up to gird themselves for the future? It was exciting to pose the question of which digital trends would really become part of daily work and which would not.The experts stressed that it was important to keep current on trends and modern technologies but, at the same time, not to jump on every new bandwagon labeled "new", "modern" or "intelligent". Only when the added value for the user is increased by change is it worth incorporating modern concepts such as "IoT", video documentation or 3D animations.
- "If you’re not having fun writing, the reader isn’t having fun reading." Dr. Lars Vollert
- "Mind the gap between the need of end user and the company." Isabelle Fleury
- "Users expect more app-like behavior from websites: There are now users who have gotten to know the Web from apps from the very beginning. They do not know the childhood diseases of the Web." Robert Krause
- "Do the traditional things, but also look around you." Ralf Robers
- "Not everything that is measurable is relevant. An individual interpretation of the results in the context of information and product types is important.” Prof. Wolfang Ziegler
- "The things come and go. Don’t jump too quickly. Sometimes wait." Scott Prentice
- "Every decision enriches you. Be brave." Knut Kircher
Participants in the conference also had, of course, many opportunities for networking and celebrating: On the second evening, the tekom All-Star Band provided the finest in live music, including the spontaneous contribution of a saxophonist. Sightseeing walks and a company tour were also included in the program.
The Next tcworld conference?
The next tcworld conference will be held at ICS Messe Stuttgart again from November 13-15, 2018.